Next week Nokia and Microsoft are expected to unveil the first handset(s) running on Microsoft's Windows Phone 8 platform, and today comes news about the apps they hope will lure in more users to buy them. AppCampus, an $23 million (€18 million) JV between Microsoft, Nokia and Aalto University in Finland, first announced in May, to foster more app development on the platform, said it has doled out the first $1 million-plus of their budget on 36 developers out of a total of 900 submissions, an average of $30,000 per app, although individual investments over the course of the JV will be between $25,000 and $88,000.Pekka Sivonen, Head of AppCampus, tells me the apps are expected to be coming out starting in October, and will run exclusively on Windows Phone and "other Nokia platforms" for their first six months -- potentially touching some 500 million devices out in the market today. read more..
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