Perform looks to Facebook to increase ad rates

LONDON (Reuters) - British digital sports rights media firm Perform expects to be able to increase its advertising rates around video by employing more scientific data, such as that provided by Facebook, to target marketing at viewers. Perform, which provides live sports video, news and data to third parties and its own websites for viewing and gambling, said rates had held steady in recent years and it was now looking at ways to improve its targeting. ...
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via. World Clone